Marketing Calendar
Launch Aug 5. Auction Aug 22.
Prepared for
Mahjabin Akhavan
Property
4062 Escudero Dr, Irvine
Auction
Sat Aug 22, 2026 · 11 AM
Pre, Launch · Media & Positioning · July 29, August 4, 2026
Repositioning brief · owner sign, off
Media Day 1 · stills & detail
Media Day 2 · cinematic film
Media Day 3 · drone & twilight
Property microsite · floorplan · brochure
Pre, launch database warm, up
Neighbour save, the, date drop · COMING SOON teaser
Week 1 · LAUNCH · August 5, 11, 2026
LAUNCH DAY · property goes ACTIVE · MLS/Zillow/Redfin/Realtor
Email 1 to buyer database · paid social launch
Press & neighbourhood mailer drop
Open home 1 – 3 PM
Open home 1 – 3 PM
Buyer feedback report · retargeting layer 1
Broker preview event
Week 2 · Momentum · August 12, 18, 2026
Cinematic film release · YouTube / Meta / IG
Private tours · qualified buyer calls
Bidder registration opens · deposits
Open home 1 – 3 PM
Open home 1 – 3 PM
Buyer follow, up · pre, qualification calls
Retargeting layer 2 · auction countdown campaign
Week 3 · Auction Week · August 19, 22, 2026
Final private tours · contract packs issued
RESERVE PRICE MEETING with owner
Final bidder confirmations · auction rehearsal
Open 10 AM · LIVE ON, SITE AUCTION @ 11:00 AM
Post, Auction · August 23, September 25, 2026
Highest, bidder engagement if not sold under hammer
5, day EOI window opens
EOI window closes · price release
Escrow / due diligence period
Estimated closing · week of Sept 25
Timeline is a working framework; dates flex as we confirm media crew, open-home windows and owner availability.