Marketing Calendar
Three weeks. One outcome.
Prepared for
Mahjabin Akhavan
Property
4062 Escudero Dr, Irvine
Auction
Sat Aug 22, 2026 · 11 AM
Week 1 · Media & Positioning · August 3, 9, 2026
Repositioning brief · owner sign-off
Media Day 1 · stills & detail
Media Day 2 · cinematic film
Media Day 3 · drone & twilight
Property microsite · floorplan · brochure
Pre-launch database warm-up
Neighbour save-the-date drop
Week 2 · Launch · August 10, 16, 2026
COMING SOON activation · email 1
Property goes ACTIVE · MLS/Zillow/Redfin/Realtor
Broker preview event
Paid social launch · Meta / IG / YouTube / Google
Press & neighbourhood mailer drop
Open home 1 – 3 PM
Open home 1 – 3 PM
Week 3 · Auction Week · August 17, 22, 2026
Buyer follow-up · pre-qualification calls
Bidder registration opens · deposits
Private tours · retargeting layer 2
RESERVE PRICE MEETING with owner
Final bidder confirmations · auction rehearsal
Open 10 AM · LIVE ON-SITE AUCTION @ 11:00 AM
Post-Auction · August 23, September 25, 2026
Highest-bidder engagement if not sold under hammer
5-day EOI window opens
EOI window closes · price release
Escrow / due diligence period
Estimated closing · week of Sept 25
Timeline is a working framework; dates flex as we confirm media crew, open-home windows and owner availability.